By DAISUKE WAKABAYASHI from NYT Technology https://www.nytimes.com/2018/07/15/technology/online-stars-brands.html?partner=IFTTT Technology With deals collectively worth billions of dollars at stake, the pressure is on advertisers and viral performers on sites like YouTube and Instagram to find the right match. The New York Times https://www.nytimes.com/2018/07/15/technology/online-stars-brands.html?partner=IFTTT
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