How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

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By NOAM SCHEIBER from NYT Technology http://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?partner=IFTTT Technology The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue. The New York Times http://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?partner=IFTTT
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