By NATHANIEL POPPER from NYT Technology https://www.nytimes.com/2017/10/27/technology/how-floyd-mayweather-helped-two-young-guys-from-miami-get-rich.html?partner=IFTTT Technology Celebrity endorsements are helping start-ups raise big money in so-called initial coin offerings. But it is not always clear what they are selling. The New York Times https://www.nytimes.com/2017/10/27/technology/how-floyd-mayweather-helped-two-young-guys-from-miami-get-rich.html?partner=IFTTT
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