How Researchers Learned to Use Facebook ‘Likes’ to Sway Your Thinking


By KEITH COLLINS and GABRIEL J.X. DANCE from NYT Technology https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html?partner=IFTTT Technology Your interest in Kim Kardashian West can tell researchers how extroverted (very), how conscientious (more than most) and how open-minded (only somewhat) you are. The New York Times https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html?partner=IFTTT

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