The Online Ad World Is Murky. A Group of Companies Wants to Fix That.

By STEVE LOHR from NYT Technology https://www.nytimes.com/2019/10/02/technology/online-ads-transparency.html?partner=IFTTT Technology Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system. The New York Times https://www.nytimes.com/2019/10/02/technology/online-ads-transparency.html?partner=IFTTT

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